Your outbound.
Built. Running.

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Founder intro

BooleanOps is the GTM engine for B2B SaaS companies. Cold email, LinkedIn outreach, and LinkedIn ads, built, run, and compounding. Your only job is closing the meetings we book.

This 4-minute walkthrough shows exactly what BooleanOps runs, how it gets built, and what the first 90 days look like.

Book a Discovery Call
BooleanOps Founder
B2B outbound infrastructure

The outbound engine
running for your business.

BooleanOps Outbound Workflow v2.4 — Active
Running
Executions848
Success97.4%
--:--:--
65%
Log
--:--:-- System Workflow engine initialised OK
1,183
ICP-matched leads enriched
847
Emails sent this cycle
4.2%
Positive reply rate
74
Meetings booked

Your next ten customers are out there.
Nobody is reaching them.

Referrals got you here. Warm intros, a few people who knew someone. It felt like traction but none of it was something you controlled or could repeat on demand.

You know outsourcing outbound sales for SaaS is the right move. A system that finds the right people, sends the right message, and fills your calendar. But every time you sit down to build it, something more urgent takes over.

Six months later you are still closing the same way you did on day one. Meanwhile a competitor with half your product is getting more B2B SaaS demos booked every week because they built the system first.

80%
of seed-stage B2B SaaS founders have no dedicated outbound motion. Most are growing purely on referrals with nothing to replace them when they dry up.
6mo
Average time to build a working cold email system in-house. Six months of pipeline sitting behind a project that never gets prioritized.
2wk
Time from signing with BooleanOps to your first managed cold email campaign going live. ICP locked, sequences written, infrastructure ready.

Three channels.
One pipeline.

Cold email gets you in the inbox. LinkedIn outreach warms the account. LinkedIn ads keep you visible. Together they compound into qualified meetings.

Channel 01
Cold Email Outbound
Done-for-you cold email service. Full infrastructure, AI-personalized sequences, managed deliverability.
ICP Definition
Lead List Building
Email Validation
AI Personalisation
Sequence routing
Tier A
High intent
Tier B
Signal-based
Tier C
Volume
Send + Monitor
n8n
Warm replies handed to your calendar
Channel 02
LinkedIn Ads
ABM campaigns targeting exact titles at exact companies. Retargets warm outbound accounts so impressions land on people who already know the name.
ICP Account List
Creative Assets
Copy + visual
Audience Targeting
Retargeting Layer
Warm outbound accounts
Funnel stage
TOF
Awareness
MOF
Consideration
BOF
Conversion
Attribution + Reporting
Warm accounts move faster through the funnel
Channel 03
LinkedIn Content
High-performing posts on your founder profile. Educates your ICP so cold email lands warmer and ads convert faster.
ICP Research
Content Pillars
Pain-led topics
Copy + Writing
Scheduling + Publish
Content type
Hot Takes
Opinion
How-To
Educational
Case Study
Proof
Engagement + DMs
Warm ICP replies
ICP recognises you before the cold email arrives
Positive Reply Detected
Reply Detection + CRM auto-tag
Meeting Booked
Calendly, auto-confirm, founder notified
Closed Won
The only metric that matters

What happens after you sign.

No strategy decks. No 8-week ramp. Just the work, moving fast.

Week 1
Foundation
Define
ICP, positioning, infrastructure

One onboarding call. We lock your ICP, define messaging angles, and set up the full sending infrastructure. Secondary domains registered, inboxes warming, tools connected. Nothing goes out without your sign-off.

Week 2
Build
Create
Lead lists, sequences, content

Lead lists pulled from Apollo and enriched with Clay. Email sequences written and AI-personalized. LinkedIn content drafted. Outreach queue built. You review and approve every piece before anything sends.

Week 3
Launch
Send
First campaigns live

Cold email sequences go out. LinkedIn outreach starts. First content published. Replies start coming in as campaigns warm. Most clients see meaningful engagement within the first 30 to 60 days.

Month 2+
Ongoing
Scale
Cut what is not working. Scale what is.

Weekly reviews on deliverability, reply rates, and meetings booked. We double down on winning angles and rewrite what is underperforming. Every month the system compounds.

What the pipeline actually looks like.

These are outcomes when the ICP is tight, the infrastructure is right, and the copy earns the reply. This is what B2B SaaS pipeline generation looks like when the system is built correctly.

B2B SaaS / Seed / HR Tech
12+
qualified demos
in month one
4%
positive reply rate

18 months of referral-only growth. First campaign live in week three. Twelve demos, three closed. Founder stopped manually prospecting within 30 days of signing.

B2B SaaS / Series A / DevOps
38
meetings in
60 days
5.2%
positive reply rate

Full package running simultaneously. 38 meetings in two months. Pipeline went from unpredictable to a consistent weekly number the founder could plan around.

B2B SaaS / Seed / Fintech
6
meetings
per week
0
spam complaints
throughout

Compliance-sensitive vertical with a tight ICP. Sequences written to match the space. Six meetings per week by month two. Deliverability held clean throughout.

Read this like it is about you.

If you recognize yourself in most of the left column, we should talk.

Good fit
  • Seed to Series A B2B SaaS. $5K to $100K MRR. Product works, customers are paying, but pipeline is inconsistent.
  • Still closing deals yourself. No dedicated sales hire. You know your ICP but have no time to prospect.
  • Outbound has been next week for months. You know what needs to happen. You just have not built it.
  • You want execution, not advice. Done with strategy conversations. You need the system built and run.
  • Clear B2B target. You sell to companies and can describe your buyer by title, industry, or company size.
Not a fit
  • No product yet or no paying customers. Outbound will not fix a validation problem.
  • Enterprise deals over 6 months with 10 or more stakeholders. This system is built for faster cycles.
  • You sell to consumers. Everything BooleanOps runs is B2B by design.
  • You need someone to figure out your ICP from scratch. We need a starting point.
  • You want to manage the process yourself. This is done-for-you. You review and approve. We run it.

Questions before you book.

Anything not covered here gets answered on the call.

Most clients see meaningful replies in the first 30 to 60 days as campaigns warm and reach more of the list. Cold email infrastructure takes two weeks to set up before anything sends. From there results build steadily, not overnight.
A working product, paying customers, and one onboarding call in week one. That is it. We handle research, copy, lead lists, tooling, deliverability, and management. You review and approve before anything goes live.
No. We never send from your primary domain. We set up secondary sending domains that redirect to yours. Whatever happens to those has zero impact on your main inbox or brand. This is standard practice and something most founders do not think to ask about until after something goes wrong.
An SDR is one person with one set of tools, a 3 to 6 month ramp, and a salary that does not stop if results do not come. BooleanOps is a full system running from day one. No hiring overhead, no ramp period. When something is not working we fix it that week.
Three months. Not a lock-in but a realistic timeline. Outbound takes 60 to 90 days to properly calibrate. Anyone promising results in 30 days is sending volume, not running a real system. After three months it is month-to-month with no long-term obligation.
We guarantee the system is built and run correctly. We do not guarantee a specific meeting number because that depends on your product, market, and ICP. If the system is not producing within 60 days, we diagnose and rebuild what is not working at no extra cost.

Watch. Learn. Build.

Deep dives into outbound systems, cold email teardowns, and behind-the-scenes looks at how we build pipelines for SaaS companies.

Coming soon
How we build a cold email system from scratch
BooleanOps walkthrough
Coming soon
Why most SaaS founders fail at outbound
Founder insights
Coming soon
Cold email deliverability explained in 10 minutes
Technical deep dive
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LinkedIn content that makes cold email land warmer
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Stop waiting.
Start closing.

30 minutes. We look at your ICP, your current pipeline situation, and walk through exactly what a BooleanOps system would look like for your business.

Book Your Call Now

No pitch deck. No hard sell. An honest conversation about whether this is the right fit.